The investment is a crucial part of the startup because they need lot of financial helps as they are new in the market with new product, so to be stable in the market they need funds, in starting 4 to 6 months most of the startup goes through loss, and insufficient fund at some point of time, there they need the financial help. Equity financing is the process of raising capital through the sale of shares or the sale of capital added by the owner in the company. That means investors fund the startup in exchange of ownership or stock. This type of financing is common in early stage of the startups and venture capital deals. Equity Financing is the most important part of any of the startup to protect your startups and to ensure its existence in the market and continue grow and be a profitable business. Equity financing can be used to finance a company's initial investment, it also helps in the growth of the startup.