Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, brands, and ideas to consumers and businesses. It encompasses a wide range of strategies and tactics aimed at engaging target audiences, driving traffic, generating leads, and ultimately increasing sales.The process of optimizing a website to rank higher in search engine results pages (SERPs) for relevant keywords. This involves on-page elements like content, meta tags, and off-page elements like backlinks.Creating and distributing valuable, relevant, and consistent content to a