Building an Outsourced Sales Team for Startups in Bangalore: A Strategic Approach Data security and confidentiality are paramount concerns when outsourcing sales functions. Startups must ensure that their agency partners have robust security measures in place to protect sensitive customer data. Establishing clear data privacy agreements and conducting regular audits can help mitigate potential risks. This is especially true when dealing with CRM systems. Fulcrum does a special kind of B To B Marketing that combines thinking, doing, measuring and ramping up what works. We believe B2B marketing works best when it’s based on a clear strategy that everyone agrees with.